Alt-rock is an overused term in an overpopulated scene, and it’s at a point where being simply good isn’t any good anymore, where it takes something more memorable to stand out from the crowd. Alt-rock quartet Adelphia, one of Nottingham’s own, dropped their new single If I Fall online last night via Stereoboard, and suffice to say, it stands out. The music video, exclusively released on Scuzz TV over the weekend, is shot almost entirely in silhouette, in a tunnel flooded with light.
The song, produced by Matt O’Grady (You Me At Six, Deaf Havana, Don Broco), is as hypnotic as the video that accompanies it, with the title’s hook making it somewhat of an earworm. As punchy as it is heavy, it’s rather like Mallory Knox and new-wave Bring Me The Horizon had a fist fight. Or a love child. Either way, it’s managed to strike the balance between accessible and rocky, with some impressive vocal work coming from frontman Nicolas Crampton.
As their most mature work to date, it’s no surprise the single’s managed to rack up well over 1,000 views in the first 24 hours; if they can keep up this standard in their live shows, then Adelphia are set to make waves this year. In March, the band will be heading out on a rotating headline tour, details of which can be found on the poster below.