There seems no better way to crack open your new year than with some entirely off beat, quirky, bizarre, and straight up trippy music. On that note, allow me to introduce you to boundary pushing Ze Gran Zeft, a French 3-piece alternative rock outfit. In this sense, “alternative” means kicking and screaming and dupstep-heavy – oh, and featuring none other than Mopreme Shakur, Tupac’s elder brother.
Among kids born in the 80s and 90s, there’s more than a fizzle of pride – perhaps it’s due to the position of growing up and watching the TV move from a CRT to a flatscreen at a seemingly dreamlike, futuristic pace, having a childhood rooted in Lego but reaching toward touchscreen. In Ze Gran Zeft’s new single, Millennial Kids, this is the theme that’s covered with punchy, zappy, energy. Add a twinge of reggae influence and a crash of hip-hop and you’ve got a catchy, bouncy track with a video that plays up all those over used visual effects the 90s and 00s adored. It’s a nostalgic slice of in-your-face alt-rock.
Millennial Kids is the first single off Ze Gran Zeft’s upcoming album, #JOI. You can watch the video below.